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Web Designs: Prioritising User Experience and Visual Hierarchy Over Animations and Clipart


In the digital era, a well-designed website is crucial for success. Although animations and clipart may seem fun, they should never be prioritized over user experience and visual hierarchy. In this article, we’ll explore why it’s time to focus on these elements in web design.

The Importance of User Experience

User experience (UX) refers to the overall experience when interacting with a website. It takes into account factors like usability, accessibility, and navigation.

A well-designed website prioritizes UX, ensuring users find information and complete desired actions with minimal effort.

Poor UX can lead to frustration, while a positive user experience encourages repeat visits, increases engagement, and drives conversions.

Visual Hierarchy: Organizing Information Effectively

Visual hierarchy is the arrangement of elements on a web page, guiding users’ eyes in a specific order. It helps users understand the importance of each element and ensures crucial information is seen first.


Different font sizes, weights, and styles help distinguish headings, subheadings, and body text, making content structure easier to understand.

Color and Contrast

Using contrasting colors emphasizes important elements and guides users’ eyes to the most important information.

White Space

White space, or negative space, is the empty area around elements on a web page. Proper use of white space makes a design more readable and easier to navigate.

Logical Layout

Organizing content into a logical structure helps users find the information they need more quickly and easily.

Why Animations and Clipart Should Take a Backseat

Animations and clipart can add visual interest to a website, but they can also be distracting if used excessively. Overloading a website with animations and clipart makes it difficult for users to focus on the content and detracts from the overall user experience.

Additionally, excessive use of animations and clipart can slow down the loading time, leading to increased bounce rates.


As the digital landscape evolves, web designers should create websites that prioritize user experience and visual hierarchy over animations and clipart. By doing so, designers can ensure their websites are visually appealing and user-friendly.

The goal of web design is to create a seamless experience that encourages users to stay, explore, and convert. Prioritizing user experience and visual hierarchy helps achieve these goals and stand out in the competitive digital marketplace.