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Colour Matters: How to Choose Great Colours

Colour is a powerful tool that can evoke emotions, convey messages, and enhance the overall aesthetics of any design or space. Whether you’re designing a website, creating a logo, or decorating a room, choosing the right colours is crucial. In this blog post, we’ll explore the importance of colour selection and provide you with practical tips on how to choose great colours.

Understanding the Basics

Before diving into the selection process, it’s essential to understand the basics of colour theory. Colour theory encompasses principles and guidelines that help designers and artists create visually appealing compositions. These principles include the colour wheel, colour harmony, and colour psychology.

The Colour Wheel

The colour wheel is a visual representation of colours arranged in a circular format. It consists of primary, secondary, and tertiary colours. Primary colours (red, blue, and yellow) are the base colours from which all other colours are derived. Secondary colours (green, orange, and purple) are obtained by mixing primary colours, while tertiary colours are created by combining primary and secondary colours.

Colour Harmony

Colour harmony refers to the pleasing combination of colours in a design. There are various colour harmony schemes, such as complementary, analogous, triadic, and tetradic. Complementary colours are opposite each other on the colour wheel and create a vibrant contrast. Analogous colours are adjacent to each other and offer a harmonious and unified look. Triadic colours form an equilateral triangle on the colour wheel and provide a balanced yet dynamic effect. Tetradic colours are two sets of complementary colours and offer a rich and diverse palette.

Colour Psychology

Colour psychology explores the psychological effects and associations that colours have on human emotions and behavior. Different colours evoke different emotions and can influence how people perceive a brand or environment. For example, blue often symbolizes trust and tranquility, while red is associated with passion and energy. Understanding the psychological impact of colours can help you align your design with the intended message or mood.

Finding Inspiration

Now that you have a foundational understanding of colour theory, it’s time to find inspiration for your colour palette. There are several excellent resources available online that can help you explore and create beautiful colour combinations.


HueMint is an online platform that offers curated colour palettes for designers. It provides a collection of visually appealing colour combinations along with their corresponding hex codes. Whether you’re looking for a warm and cozy palette or a vibrant and energetic one, HueMint has a wide range of options to choose from. You can browse through their palettes and even create your own by selecting colours and adjusting their saturation and brightness.

Adobe Color

Adobe Color is another fantastic resource for colour inspiration. It allows you to explore a vast library of colour palettes created by designers worldwide. You can search for specific keywords, themes, or moods to find palettes that align with your project. Adobe Color also offers tools to create custom colour schemes based on colour rules, such as complementary, analogous, or monochromatic. The platform provides hex codes and allows you to download the palettes in various formats for easy integration into your design software.

Tips for Choosing Great Colours

Now that you have a wealth of resources for colour inspiration, let’s explore some practical tips to help you choose great colours for your projects:

  1. Consider the context: Think about the purpose and environment of your design. The colours that
  2. work well for a website might not necessarily be suitable for a room’s decor. Consider the context in which your design will be used and choose colours that align with the intended message, mood, and overall aesthetic.
  3. Start with a base colour: Begin by selecting a base colour that sets the tone for your design. This could be a colour that represents your brand identity, the main theme of your project, or the desired ambiance for a space. Once you have the base colour, you can build your palette around it using complementary or analogous colours.
  4. Use colour psychology: Leverage the psychological effects of colours to convey the right emotions and messages. For example, if you want to create a calming and peaceful environment, opt for cool tones like blues and greens. If you’re aiming for excitement and energy, vibrant and warm colours like reds and oranges can be effective. Be mindful of cultural associations as well, as colours may have different meanings in different cultures.
  5. Create contrast: Contrast is crucial in design as it adds visual interest and ensures readability. Pairing light and dark shades or combining warm and cool colours can create a striking contrast. Contrast helps draw attention to key elements and enhances the overall visual hierarchy of your design.
  6. Consider accessibility: Accessibility is an important consideration in design. Ensure that the colours you choose meet accessibility standards, particularly for digital platforms. Consider factors such as color blindness and contrast ratios to ensure that your design is inclusive and can be easily perceived by all users.
  7. Test and iterate: Don’t be afraid to experiment and iterate with different colour combinations. Test your palette in different contexts, lighting conditions, and devices to see how it translates across various mediums. Sometimes, what may look great on a computer screen may not be as effective in print or real-life settings.
  8. Seek feedback: Share your colour choices with others and gather feedback. Different perspectives can offer valuable insights and help you refine your colour palette. It’s always beneficial to get input from colleagues, clients, or target audience members to ensure that your colours resonate with your intended audience.

In conclusion, choosing great colours is a vital aspect of any design process. By understanding the basics of colour theory, exploring inspiring resources like HueMint and Adobe Color, and following practical tips, you can create visually appealing and effective colour palettes that enhance your designs and spaces. Remember to consider the context, leverage colour psychology, create contrast, prioritize accessibility, and iterate based on feedback. Embrace the power of colour and let it bring your creations to life!

Note: This blog post does not constitute an endorsement of any specific products or platforms mentioned. The resources mentioned are provided as examples and readers are encouraged to explore other reputable sources as well.