Choosing Fonts for Great Looking Typography

Creating great typography is an art. It’s more than just selecting a random font from the list available on your device. A well-chosen font can speak volumes about your brand, idea, or message, subtly influencing how your audience perceives it. In this article, we will discuss how to choose fonts that make your typography look stunning and where you can find them.

Understanding the Basics of Typography

Before we delve into the nuances of choosing fonts, let’s lay some groundwork.

Typography is the art and technique of arranging type. It involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters (kerning). Good typography enhances readability, increases user engagement, and adds value to your design.

The Different Types of Fonts

Fonts can be grouped into a few primary categories:

  1. Serif Fonts: Serifs are small lines or strokes attached to larger letters or symbols. Examples include Times New Roman, Georgia, and Garamond. These fonts exude a classic, traditional, and reliable feel.
  2. Sans Serif Fonts: Sans serif fonts, as the name suggests, lack the small lines at the end of characters. Examples include Arial, Helvetica, and Futura. These fonts give off a modern, clean, and minimalistic vibe.
  3. Script Fonts: These fonts are designed to mimic handwriting and can be either formal or casual. Examples include Brush Script, Lucida Calligraphy, and Pacifico.
  4. Decorative/Display Fonts: These fonts are typically used for titles and headlines, not body text. They often have unique, creative designs.

Sources for Quality Fonts

Before we go into selecting the right font, here are some excellent resources where you can find quality fonts:

  1. Adobe Fonts: Previously known as Typekit, Adobe Fonts provides thousands of fonts from various foundries. It’s included with Adobe Creative Cloud subscriptions.
  2. Google Fonts: Google Fonts is a free resource with hundreds of open source fonts optimized for the web.
  3. Font Squirrel: Font Squirrel offers a variety of free fonts licensed for commercial work. It’s a good place for finding unique typefaces.

Choosing the Right Font

Consider Your Message

Fonts have personalities. The font you choose should align with the tone of your message. Is it formal or casual? Is it traditional or modern? Consider these aspects when selecting a font.

Legibility and Readability

Legibility refers to how distinguishable individual letters within a typeface are, while readability is about how these letters function together in words, sentences, and paragraphs. The font should be easy to read in varying sizes, whether on a billboard or a mobile screen.

Pairing Fonts

A common design strategy is to use different but complementary fonts for headers and body text. When pairing fonts, make sure they contrast, but also maintain harmony. A safe bet is to pair a serif font with a sans serif one.

Popular Font Choices

For Professional or Corporate Use: You can’t go wrong with fonts like Helvetica, Arial, or Times New Roman. They’re classic, professional, and highly legible.

For Creative or Artistic Use: If you’re looking to create a more unique, stylish feel, consider script or decorative fonts. But use them sparingly — they can be hard to read in large amounts.

For Web or App Use: On screens, fonts like Roboto, Open Sans, or Proxima Nova work well. They’re

designed specifically for digital readability and can be found on platforms like Google Fonts.

Testing Fonts

Once you’ve narrowed down your choices, test your fonts in different contexts. See how they look in different sizes, on different devices, and in different formats. What looks great on a poster may not work on a website. Use platforms like Adobe Fonts which allow you to preview text in a selected font.


Typography can make or break your design. While there’s a lot to consider when choosing a font, it ultimately boils down to understanding your message, considering your audience, and testing your options. Remember, typography isn’t just about beauty — it’s also about effective communication.

When exploring fonts, resources like Adobe Fonts, Google Fonts, and Font Squirrel provide an array of options to enhance your typography. Always keep your eyes open for new fonts and trends, as the world of typography is continually evolving.