Best Practices for Writing SEO-Friendly Meta Descriptions and Titles

You probably already know the importance of SEO for a website’s success. One of the key elements of SEO is creating effective meta descriptions and titles. In this article, we’ll discuss the best practices for writing SEO-friendly meta descriptions and titles.

What are Meta Descriptions and Titles?

Meta descriptions and titles are the snippets of text that appear in search engine results pages (SERPs). The title is the blue clickable link that appears at the top of the snippet, and the meta description is the short summary that appears below it.

Why Are Meta Descriptions and Titles Important for SEO?

Meta descriptions and titles are important for SEO because they provide important information to both search engines and users. They give search engines an idea of what your page is about, and they also help users decide whether or not to click through to your website.

Best Practices for Writing SEO-Friendly Titles

  1. Keep it concise: Titles should be short and to the point, ideally between 50-60 characters. This ensures that the entire title is visible in the search results and makes it easier for users to quickly understand what your page is about.
  2. Use target keywords: Including your target keyword in the title can help improve your page’s relevance for that particular search term. However, don’t overuse keywords or stuff them in unnaturally – this can hurt your SEO.
  3. Use a unique title for each page: Each page on your website should have a unique title that accurately reflects the content of the page. This helps avoid confusion and ensures that search engines can properly index and rank your pages.

Best Practices for Writing SEO-Friendly Meta Descriptions

  1. Keep it short: Meta descriptions should be around 150-160 characters to ensure that they display properly in the search results. Anything longer will be truncated with ellipses (…).
  2. Write for users: While including your target keyword in the meta description can be helpful, it’s important to prioritize writing for users. Use persuasive language to entice users to click through to your website.
  3. Include a call-to-action (CTA): Including a CTA in your meta description can help encourage users to click through to your website. For example, “Discover our top-rated products now” or “Learn more about our services today”.


By following these best practices, you can create effective meta descriptions and titles that improve your website’s SEO performance. Remember to keep your titles and descriptions concise, use target keywords strategically, and write for users. With these tips, you’ll be well on your way to improving your website’s visibility and attracting more traffic.

For more information on writing effective meta descriptions and titles, check out these resources: